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case 02

CMO Playbook: 30 episodes, from the set to YouTube.

Rapha Avellar's podcast with marketing leaders from major brands. I filmed, photographed, edited and published every episode.

2025 to 2026 · YouTube and Instagram
30episodes produced end to end
392Kviews on the top vertical teaser
4stages I owned: filming, photos, editing, publishing
1person across the whole pipeline

The project

CMO Playbook brings together the people running marketing at some of Brazil's biggest brands. Each episode is a long conversation filmed on set that has to look like a show and feed content for the whole week.

I owned the entire pipeline: filming the episode, photographing the guests, editing the full episode, cutting vertical teasers for Instagram and publishing on YouTube with titles, descriptions and tags.

Who sat down with us

SantanderHeinekenUnileverPepsiCoOgilvyPinterestiFoodLATAM

Brands of the marketing leaders interviewed.

From the set to YouTube

on setFilmingThe full episode filmed with each guest.
clickPhotosGuest portraits for thumbnails and social.
edit suiteEditingThe full episode plus vertical teasers with a hook.
livePublishingYouTube upload with titles, descriptions and tags.

Watch

The full playlist and the best-performing teaser.

Let's make
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send me a line about your team or your channel

Open to remote full-time roles, contracts and freelance projects.

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Email: WhatsApp: Instagram @olucas.c