case 01
Paulo Muzy: from under 100K to 1.2M subscribers.
Four years as the sole content producer for one of Brazil's best-known doctors and fitness creators. Filming, photography, editing, publishing and a live show every day.
2020 to 2024 · YouTube and InstagramCombined views of the channel's public uploads from March 2020 to December 2024, checked in October 2026.
The story
In 2020 Paulo Muzy's channel had fewer than 100K subscribers. I came in to run the content and, for the next four years, I was the only person behind everything that went live: I filmed, photographed, edited and published it, on YouTube and Instagram.
The heart of the operation was "Paulo Muzy Responde!", a daily live show that ran for 800+ episodes. A live show every day means a production routine that can't fail: gear ready, a stable stream, the best moment clipped and published the same day.
The Silver Creator Award came in 2021 and the Gold one in November 2022. When I left in 2024, the channel had 1.2M subscribers and Instagram had grown from 1M to nearly 8M followers.
Source: public snapshots of the channel on the Wayback Machine. No public record exists before May 2021; in 2020 the channel was under 100K.
What I owned
All of it. From the set to the publish button.
Milestones
Work from this period
Lessons, aftermovies, podcasts and brand content I made for Paulo Muzy.
Let's make
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Open to remote full-time roles, contracts and freelance projects.